Innovative technology meets creativity

We create compelling animation and VFX
content with the help of talented artists and dynamic technology.

We strongly believe that technology and talent go hand-in-hand. We are always exploring new ways to use technology to enhance the content production process and find solutions that are both meaningful and efficient. Technology is an enabler and in order to meet the demands of the rapidly changing animation industry, we have upgraded our technological setup by creating a state-of-the-art digital infrastructure, catering to the “hybrid” working model by building a one-of-its-kind centralized compute setup and data center, that would allow operations locally and remotely. By adopting a centralized digital infrastructure, we manage its “brain” effectively in a high-technology environment, whilst talent can work seamlessly either in our studio premises or remotely.

As a production services studio, we are flexible and adaptable. Our core pipeline and workflow is also designed to be such.

Our physical and digital infrastructure is a safe, secure, and scalable environment for the production of global content. Today, we provide high-quality, high-value content across the globe with the latest technological advancements.

We have a dynamic, experienced and aspirational team of IT engineers, pipeline developers,
programmers and technical architects who assist our CG artists, production team members and clients to find solutions.

It’s not always easy, but there’s always a way. 

Thanks to the creative engineering minds at Assemblage

“Assemblage, an upcoming CGI animation studio, used the Google Cloud platform to work on the recent animated movie Norm of the North. This shows that you no longer need to be a Google Software Engineer to get access to Google Infrastructure.”

Sundar Pichai CEO, Google

Get in touch with us to make your vision a reality

Arjun Madhavan

Arjun Madhavan is the Chief Executive Officer of Assemblage Entertainment, India’s premium CGI animation house.

As a new-gen entrepreneur, Arjun has played a pivotal role in shaping Assemblage over the past decade, working with a global marquee clientele producing premium and world-class animated content across multi-platforms, genres, and formats. Arjun is a firm believer in the power of people and partnerships and is all about investing in talent who will keep the studio and industry moving forward in the future.

As a London School of Economics graduate, Arjun began his career as an investment banker with Goldman Sachs and Deutsche Bank in London. He was also part of the commercial, strategy, and business development team at Genel Energy, under the tutelage of former BP CEO Tony Hayward and Nat Rothschild.

He was featured in the Forbes Magazine’s 30 Under 30 Asia list in the media and entertainment category and was also awarded the “AVGC 40 Under 40” title, initiated by AnimationXpress, to recognize the finest 40 individuals from the Indian AVGC ecosystem.

A K Madhavan, Founder and Director

A K Madhavan or popularly known as MADMAX formed Assemblage Entertainment in 2013. He is exceptionally recognized in the business of media, film, and entertainment as the one accredited with opening the doors of the Indian animation industry to the global markets. Max believes in the unreasonable power of creativity. His passion and track record of producing several hundred global television properties, theatrical wide releases, and content for streamers led to him being voted the “Most Influential” in the animation/media industry in India by his peers.

In his 20-plus years in the industry, Madhavan has delivered over 400+ TV episodicals, multiple DVDs, and over six global feature films, with celebrated clients spanning from the US, Canada, Europe, Australia, and parts of Asia establishing him as one of our industry’s most credible and well-rounded leaders.

Madhavan is a compassionate and strategic leader who leveraged the power of creativity and storytelling to build Assemblage slowly and steadily. This landed him in the exclusive HOT50 Digital Studio Power List for the 4th consecutive year in 2019.

Prior to Assemblage, Max was CEO at Crest Animation Studios. Over his 14-plus years, the studio and his work have been recognized by the industry and his teams have won several awards in India and globally, including BAFTA and ANNIE award nominations, and Apsara Guild Award among other laurels.

He spearheaded India’s first 3D stereoscopic animated film “Alpha and Omega” which was delivered, in collaboration with Lionsgate.

Max has been an integral part of and leads various governmental bodies and delegations in association with the Animation, Visual Effects, and Gaming (AVGC) industry including NASSCOM, CII, FICCI, etc. over the years.