If you can imagine it, we can create it


We thrive in the world of animation. It’s a world where pixels come to life and heroes become legends.

Be it full-length feature films, long-form episodic animation, or short-form content, we leverage our talent, technology, and capabilities to serve every project in the best possible way.

With computer graphics artistry at the heart of what we do, our artists driven by their passion for the craft use their experience and creative appetite to bring the filmmakers’ vision to life in a very unique way.

As a CG Animation House, we operate at the intersection of technology and creativity to bring characters and stories to life and are responsible for 3D Asset Builds, Look Development, Layout, Animation, Character and Environmental Effects, Simulations and Lighting, Render & Compositing to get the Final Images.

Collaboration is at the center of what we do and we work closely with our Partners and Clients to make reality their concept or story vision on the basis of their scripts, designs, and storyboards. With state-of-art infrastructure, a robust flexible & adaptable pipeline architecture, a collective of experienced creatives and solution-oriented production professionals, and most importantly a promise of a stunning experience is why we do repeat business. Delivering projects on time, within budget and quality is the hallmark of the quality of service, and being “bonded” by the world’s leading completion bond guarantors brings with it a credibility and track record which is always comforting. Our customers are our backbone and their experience with us tells us everything.

Everything starts with us understanding the creator’s vision. Through our work, we strive to create visually stunning and impactful content that can communicate the impossible, inspire the soul, and move the heart like no other. In many ways, dreams are made of – this is why so many people aspire to be an artist. This is why we do what we do.

We are proud to have created several high-quality multi-format and multi-genre animation productions – long-form theatrical feature films, traditional home entertainment, and TV, streamer series formats, and short-form content, across kids, family genres, and adult animation categories. Over the years, Assemblage has delivered shows for Netflix, Amazon Prime, AppleTV, Disney+, HBOMax, Peacock (Universal), Lionsgate, Sony Pictures, and others across Europe, the US, Canada, and Asia. Our team always has a clear vision, and that is what has kept them going. Their passion for their work and their never-ending quest for perfection are what sets them apart from the rest. A stunning visual experience is always on the table with Assemblage.


More recently, and strengthened through our recent partnership with Cinesite, we have also
forayed into the world of Visual Effects and have built a world-class VFX team to service our
global clientele on their live-action projects. We provide rotoscopy, paint, match-move, track,
asset build, FX, and compositing services to global film and TV productions.

In addition to delivering to Hollywood and international studios, we endeavor to bring
world-class visual effects to local and regional film and TV through our best-in-class partners,
Cinesite, and a quality of service which is refreshing to the creative community 


Arjun Madhavan

Arjun Madhavan is the Chief Executive Officer of Assemblage Entertainment, India’s premium CGI animation house.

As a new-gen entrepreneur, Arjun has played a pivotal role in shaping Assemblage over the past decade, working with a global marquee clientele producing premium and world-class animated content across multi-platforms, genres, and formats. Arjun is a firm believer in the power of people and partnerships and is all about investing in talent who will keep the studio and industry moving forward in the future.

As a London School of Economics graduate, Arjun began his career as an investment banker with Goldman Sachs and Deutsche Bank in London. He was also part of the commercial, strategy, and business development team at Genel Energy, under the tutelage of former BP CEO Tony Hayward and Nat Rothschild.

He was featured in the Forbes Magazine’s 30 Under 30 Asia list in the media and entertainment category and was also awarded the “AVGC 40 Under 40” title, initiated by AnimationXpress, to recognize the finest 40 individuals from the Indian AVGC ecosystem.

A K Madhavan, Founder and Director

A K Madhavan or popularly known as MADMAX formed Assemblage Entertainment in 2013. He is exceptionally recognized in the business of media, film, and entertainment as the one accredited with opening the doors of the Indian animation industry to the global markets. Max believes in the unreasonable power of creativity. His passion and track record of producing several hundred global television properties, theatrical wide releases, and content for streamers led to him being voted the “Most Influential” in the animation/media industry in India by his peers.

In his 20-plus years in the industry, Madhavan has delivered over 400+ TV episodicals, multiple DVDs, and over six global feature films, with celebrated clients spanning from the US, Canada, Europe, Australia, and parts of Asia establishing him as one of our industry’s most credible and well-rounded leaders.

Madhavan is a compassionate and strategic leader who leveraged the power of creativity and storytelling to build Assemblage slowly and steadily. This landed him in the exclusive HOT50 Digital Studio Power List for the 4th consecutive year in 2019.

Prior to Assemblage, Max was CEO at Crest Animation Studios. Over his 14-plus years, the studio and his work have been recognized by the industry and his teams have won several awards in India and globally, including BAFTA and ANNIE award nominations, and Apsara Guild Award among other laurels.

He spearheaded India’s first 3D stereoscopic animated film “Alpha and Omega” which was delivered, in collaboration with Lionsgate.

Max has been an integral part of and leads various governmental bodies and delegations in association with the Animation, Visual Effects, and Gaming (AVGC) industry including NASSCOM, CII, FICCI, etc. over the years.