Assemblage with AniMela at the Annecy International Animation Film Festival 2024

Assemblage-Namaste-MIFA

We were beyond excited to have been part of the Annecy International Animation Film Festival 2024

 

This year, Assemblage Entertainment had the unique privilege of co-hosting the Namaste MIFA pitch event alongside AniMela India and the amazing team at Zebu ANimation. What made this event so meaningful was that it marked the first time Indian animation projects were featured on such a prestigious global platform—a huge milestone for the animation industry in India!

The four work-in-progress projects we showcased reflected the richness and diversity of Indian culture. From sports to food, gender to tradition, these stories carried the essence of India while resonating with audiences far beyond our borders. It was a beautiful blend of cultural pride and universal storytelling, and we were incredibly proud to share these projects with the world.

 
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For us at Assemblage, this event wasn’t just about showcasing the work—it was about celebrating the incredible people behind these projects. The creativity, dedication, and talent that went into each one was truly inspiring. Being at Annecy alongside some of the most brilliant minds in the global animation industry was a reminder of why we’re passionate about storytelling: to inspire, to connect, and to bridge cultures.

Arjun Madhavan, CEO of Assemblage Entertainment said:

“The Indian animation industry has demonstrated significant resilience and growth despite facing global challenges. The focus on high-quality, culturally rich content and international collaborations is enhancing India’s global presence and therefore there is an utmost need to create and harness such festivals according to the likes of discerning audiences who are always eager in spending to watch such festivals.”

We’re immensely grateful to AniMela India and Zebu Animation for their collaboration and dedication in making this event such a success. Together, we helped shine a well-deserved spotlight on Indian animation

Here’s to the bright future of Indian animation—this is just the beginning!

 

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Arjun Madhavan

Arjun Madhavan is the Chief Executive Officer of Assemblage Entertainment, India’s premium CGI animation house.

As a new-gen entrepreneur, Arjun has played a pivotal role in shaping Assemblage over the past decade, working with a global marquee clientele producing premium and world-class animated content across multi-platforms, genres, and formats. Arjun is a firm believer in the power of people and partnerships and is all about investing in talent who will keep the studio and industry moving forward in the future.

As a London School of Economics graduate, Arjun began his career as an investment banker with Goldman Sachs and Deutsche Bank in London. He was also part of the commercial, strategy, and business development team at Genel Energy, under the tutelage of former BP CEO Tony Hayward and Nat Rothschild.

He was featured in the Forbes Magazine’s 30 Under 30 Asia list in the media and entertainment category and was also awarded the “AVGC 40 Under 40” title, initiated by AnimationXpress, to recognize the finest 40 individuals from the Indian AVGC ecosystem.

A K Madhavan, Founder and Director

A K Madhavan or popularly known as MADMAX formed Assemblage Entertainment in 2013. He is exceptionally recognized in the business of media, film, and entertainment as the one accredited with opening the doors of the Indian animation industry to the global markets. Max believes in the unreasonable power of creativity. His passion and track record of producing several hundred global television properties, theatrical wide releases, and content for streamers led to him being voted the “Most Influential” in the animation/media industry in India by his peers.

In his 20-plus years in the industry, Madhavan has delivered over 400+ TV episodicals, multiple DVDs, and over six global feature films, with celebrated clients spanning from the US, Canada, Europe, Australia, and parts of Asia establishing him as one of our industry’s most credible and well-rounded leaders.

Madhavan is a compassionate and strategic leader who leveraged the power of creativity and storytelling to build Assemblage slowly and steadily. This landed him in the exclusive HOT50 Digital Studio Power List for the 4th consecutive year in 2019.

Prior to Assemblage, Max was CEO at Crest Animation Studios. Over his 14-plus years, the studio and his work have been recognized by the industry and his teams have won several awards in India and globally, including BAFTA and ANNIE award nominations, and Apsara Guild Award among other laurels.

He spearheaded India’s first 3D stereoscopic animated film “Alpha and Omega” which was delivered, in collaboration with Lionsgate.

Max has been an integral part of and leads various governmental bodies and delegations in association with the Animation, Visual Effects, and Gaming (AVGC) industry including NASSCOM, CII, FICCI, etc. over the years.