Welcome to the MAD Mentorship Programs, where the spark of knowledge sets ablaze a guiding flame, and dreams aren’t just embraced but truly propelled forward. 

Picture a mentorship program thoughtfully designed to close the gap between your aspirations and real-life accomplishments. This isn’t just any program; it’s a life-changing journey that unites eager individuals yearning for wisdom and seasoned pros filled with the passion to light up your path through their valuable experiences.

At MAD Mentorship Programs, we don’t simply connect the dots; we set in motion dazzling constellations of possibilities, cultivating a supportive environment where your dreams don’t just take root – they thrive.


Our MentorsOur Mentors are accomplished professionals with diverse backgrounds and experiences, ready to provide valuable insights and guidance. They bring a wealth of insights and real-world wisdom to the table.

Rigorous and Cutthroat Training: Our programs are not for the faint of heart. We believe in pushing boundaries and fostering excellence. You’ll be challenged to bring out your best work and evolve as an artist.

Tailored curriculum: Our programs are designed to cater to artists of all levels, from beginners to advanced, ensuring that you receive personalized attention and training. Master the art of bringing characters and objects to life through animation through our mentorship programs.

In-Person Learning: Unlike many online courses, our mentorship programs take place at the studio Assemblage HQ. Immerse yourself in a creative environment and collaborate with like-minded artists.

Limited Seats: To maintain the quality of our mentorship programs, we have limited seats available. This exclusivity ensures that each participant receives personalized attention and guidance from our expert mentors.

Who can Apply: Our programs are open to artists of all backgrounds and skill levels who are passionate about animation. Whether you’re a recent graduate or a self-taught artist, we welcome your unique perspective and creative talents.


Our newest program, the ArtLab mentorship program is overseen by our Creative Director and highly regarded industry veteran, Vivek Ram. This intensive 3-month mentorship initiative is dedicated to propelling artists to new heights of excellence within the realm of animation. The program has been meticulously crafted to provide an unmatched, immersive learning journey, with a primary focus on refining skills in two key areas of CG animation: Character Asset Creation and Animation

Mentor: Vivek Ram

Duration: 3 Months of Intense Learning

Location:  Assemblage HQ (Mumbai)

Our mentor, Vivek Ram, is our studio’s Creative Director and an industry expert with years of experience in the animation industry. He has worked on blockbuster films and award-winning projects, making him the perfect guide for your journey toward excellence in animation.

Focus on Character Asset Creation & Animation: Dive deep into character design, modeling, texturing, and fur creation. Master the art of bringing characters and objects to life through animation through our ArtLab mentorship program.

Who Should Apply?

This mentorship program is tailored for artists who already have a strong foundation in animation, modeling, texturing, and fur creation. If you’re dedicated, driven, and ready to take your skills to the next level, this program is for you.

Program starting from October 2023


All applications will be reviewed thoroughly, and acceptance into the mentorship program is at the sole discretion of the mentor & Assemblage Entertainment.

Arjun Madhavan

Arjun Madhavan is the Chief Executive Officer of Assemblage Entertainment, India’s premium CGI animation house.

As a new-gen entrepreneur, Arjun has played a pivotal role in shaping Assemblage over the past decade, working with a global marquee clientele producing premium and world-class animated content across multi-platforms, genres, and formats. Arjun is a firm believer in the power of people and partnerships and is all about investing in talent who will keep the studio and industry moving forward in the future.

As a London School of Economics graduate, Arjun began his career as an investment banker with Goldman Sachs and Deutsche Bank in London. He was also part of the commercial, strategy, and business development team at Genel Energy, under the tutelage of former BP CEO Tony Hayward and Nat Rothschild.

He was featured in the Forbes Magazine’s 30 Under 30 Asia list in the media and entertainment category and was also awarded the “AVGC 40 Under 40” title, initiated by AnimationXpress, to recognize the finest 40 individuals from the Indian AVGC ecosystem.

A K Madhavan, Founder and Director

A K Madhavan or popularly known as MADMAX formed Assemblage Entertainment in 2013. He is exceptionally recognized in the business of media, film, and entertainment as the one accredited with opening the doors of the Indian animation industry to the global markets. Max believes in the unreasonable power of creativity. His passion and track record of producing several hundred global television properties, theatrical wide releases, and content for streamers led to him being voted the “Most Influential” in the animation/media industry in India by his peers.

In his 20-plus years in the industry, Madhavan has delivered over 400+ TV episodicals, multiple DVDs, and over six global feature films, with celebrated clients spanning from the US, Canada, Europe, Australia, and parts of Asia establishing him as one of our industry’s most credible and well-rounded leaders.

Madhavan is a compassionate and strategic leader who leveraged the power of creativity and storytelling to build Assemblage slowly and steadily. This landed him in the exclusive HOT50 Digital Studio Power List for the 4th consecutive year in 2019.

Prior to Assemblage, Max was CEO at Crest Animation Studios. Over his 14-plus years, the studio and his work have been recognized by the industry and his teams have won several awards in India and globally, including BAFTA and ANNIE award nominations, and Apsara Guild Award among other laurels.

He spearheaded India’s first 3D stereoscopic animated film “Alpha and Omega” which was delivered, in collaboration with Lionsgate.

Max has been an integral part of and leads various governmental bodies and delegations in association with the Animation, Visual Effects, and Gaming (AVGC) industry including NASSCOM, CII, FICCI, etc. over the years.